TMW / Accenture Song
September 2022 - Present
Design Director
Experience Design Director for London. Developing creative and strategic digital solutions for clients such as Barilla, BMW, Clipper Race Around the World, Highland Park, and MINI. Encompassing client facing management and high fidelity hands-on production, composing and implementing new working methodologies for business operations and fostering a culture of growth and mentorship within the design team. Operating under the TMW Unlimited Group, part of Accenture Song.
- Built customised client workshops on branding and experience
- Implemented AI tooling for efficiencies in the design process and for daily BAU
- Created a client playbook on how the end-to-end experience process works
- Established a reputation for providing high fidelity creative design direction and fast results
- Explored product positioning for the business against competitors
- Compiled and collaborated to create comprehensive pitch documents with short turnarounds
- Worked directly with the client on requirements, solutions and applications
- Pitched proposals directly to clients and new initiatives to internal leadership
- Presented and defined creative concepts directly with the client
- Implemented dedicated 1-2-1 'office hours' to support the design team on their careers
- Provided hands-on design production and applied learnings for the design team
- Carried a calming and organised manner in a busy work environment
Pickle Associates
June 2020 - Present
Design Director & Partner
Creative lead and business partner, focusing on providing creative solutions and strategies for small to medium businesses. The business is aimed at providing digital first design and operational strategies, assessing and adapting working practices for the client to create a more efficient approach to their market. Some clientele:
- Free Lance – French heritage footwear brand. Part of the brand relaunch team, looking into brand application and competitor analysis for new e-commerce offering. Mobile first UI and UX design direction and brand application for marketing.
- Piferi - Start-up luxury Vegan footwear brand. Founding member of the Piferi development team, creating a mobile first e-commerce strategy using an MVP approach. Design direction, development and full build project management.
BCG Digital Ventures
August 2017 - July 2022
Design & Studio Manager
Cohort lead for the in-house design studio in London. Providing creative direction, strategic solutions and production to both clients and internal operations. Creating everything from animation, branding, digital design, live action motion, print design to marketing support. BCG Digital Ventures is an innovation and incubation consultancy for corporate start-ups, part of The Boston Consulting Group.
- Built and developed an in-house studio for the London centre from the ground up
- Established a reputation for the highest design standards globally and a source for rapid creative strategy
- Introduced Service Level Agreements to clearly define design disciplines and expectations
- Created a bench mark project management and production system that has been adopted globally
- Hybrid end to end motion production, writing, producing and directing original content
- Brand and environmental expert on two multi million pound office moves
- Working directly with clientele and senior leadership on creative strategy and audience definition to balance budget, deliverables and expectations
- Selected member of the Operations Management team for the London centre, directing operational policies for the business
- Developed and produced creative for confidential and high level RFP’s and business development pitches
- Managing creative teams of 7+ over multiple disciplines and experience levels
- Sourcing of external creative talent for clientele and internal projects
- Built a strong external network of freelancers, from designers to sound engineers
- Creating growth and training plans for creative teams, for the business needs and the individuals future potential
- Providing mentorship to 3 colleagues on a personal and career basis
Studio Cantina
June 2013 - August 2017
Art Director & Producer
Jimmy Choo
July 2010 - July 2013
Senior Graphic Designer
Freelance
May 2009 - July 2010
Design Consultant